Playa
01-29-07, 06:28 PM
http://sports.yahoo.com/nhl/news?slug=dw-bettman012907&prov=yhoo&type=lgns
The best parts are about the All Star ratings and the fat fans in the new Jerseys:
Bettman is on a 14-year run of bad ideas. His latest was a classic, moving the league's all-star game, which featured attention-grabbing young megastars, to midweek on the Versus Network – as opposed to NBC on a weekend. He claimed it would allow Sidney Crosby and Alex Ovechkin to own the sports landscape, unlike some crowded weekend.
The result was a catastrophic 0.7 rating. That's a meager 474,298 households in the States that bothered to watch, down 76 percent from the last all-star game
You'd think a 0.7 was rock bottom, but then again, this is someone who surveyed the burning wreckage of the NHL and decided that what would really turn things around this time were sleek new uniforms from Reebok, which were trotted out last week.
"This is an evolution of our uniform," Bettman proudly crowed.
Of course, already fans who are carrying even a few extra pounds report that they look ridiculous in the new form fitting jerseys, which has led to predictions of plummeting apparel sales and jokes about how Bettman hatched the idea after watching George Costanza comically change the New York Yankees' uniforms to cotton.
The best parts are about the All Star ratings and the fat fans in the new Jerseys:
Bettman is on a 14-year run of bad ideas. His latest was a classic, moving the league's all-star game, which featured attention-grabbing young megastars, to midweek on the Versus Network – as opposed to NBC on a weekend. He claimed it would allow Sidney Crosby and Alex Ovechkin to own the sports landscape, unlike some crowded weekend.
The result was a catastrophic 0.7 rating. That's a meager 474,298 households in the States that bothered to watch, down 76 percent from the last all-star game
You'd think a 0.7 was rock bottom, but then again, this is someone who surveyed the burning wreckage of the NHL and decided that what would really turn things around this time were sleek new uniforms from Reebok, which were trotted out last week.
"This is an evolution of our uniform," Bettman proudly crowed.
Of course, already fans who are carrying even a few extra pounds report that they look ridiculous in the new form fitting jerseys, which has led to predictions of plummeting apparel sales and jokes about how Bettman hatched the idea after watching George Costanza comically change the New York Yankees' uniforms to cotton.